FLOF Customer Privacy Notice

1. Business Structure & Shared Operations

• 1.1 Multi-Branch Café Integration: FLOF operates a grocery commerce chain alongside our café locations: The Garage Café and BlockHive Café.
• 1.2 Internal Data Sharing: Personal information collected from your grocery purchases, café visits, or online app interactions is shared internally across FLOF operations. This allows us to maintain unified customer profiles, cross-promote café and grocery offerings, and manage shared rewards in your FLOF Wallet.
• 1.3 Coworking Space Partnerships: Our café locations operate within shared coworking spaces (The Garage and BlockHive). We may share relevant operational, visitor log, or facility-related information with the respective management teams of The Garage and BlockHive to coordinate facility access, ensure security, and streamline joint campus or community activities.

2. Information We Collect

We collect the following categories of information to provide and improve our services:

• Basic Identifiers: Your name, phone number, email address, campus location, and hostel/delivery address.
• Commercial & Transaction Data: Order history across grocery items and café orders (at The Garage Café or BlockHive Café), FLOF Wallet reward points, campaign participation (e.g., FLOFStar campaign), product reviews, and customer feedback.
• Location Data: With your consent, we collect precise GPS geolocation and campus landmark details from your mobile device to ensure accurate delivery and routing to your specific address.
• Device & Online Identifiers: IP addresses, mobile ad identifiers, browser types, app usage patterns, and ad click-through data (e.g., when you click a FLOF ad on Instagram or Facebook).
• Technical & Payment Logs: Financial account transaction reference details generated via secure payment processors during checkout.

3. How We Use Your Information

We process your personal information for the following operational and marketing purposes:

• Order Fulfillment: Processing grocery and café transactions (in-store at The Garage Café/BlockHive Café or online), managing orders, and verifying delivery destinations.
• Rewards & Loyalty: Calculating, issuing, and redeeming reward balances within your FLOF Wallet.
• Advertising & Campaign Targeting: Running targeted promotional campaigns, building custom advertising audiences on Meta (Instagram/Facebook), and evaluating the effectiveness of our social media marketing.
• Platform Security & Facility Operations: Preventing fraudulent transactions, detecting system abuse, safeguarding user accounts, and coordinating access with host coworking space operators.

4. Advertising, Tracking Pixels, & Social Media

• 4.1 Third-Party Platforms: FLOF advertises across third-party networks, including Instagram, Meta, WhatsApp, and Google.
• 4.2 Tracking Technologies: Our website and mobile features may utilize cookies, tracking pixels, and scripts. These tools allow our advertising partners to recognize your device, measure ad performance when you click on an ad, and display tailored FLOF offers on external platforms.
• 4.3 Data Disclosures to Ad Partners: We may share hashed identifiers or usage analytics with advertising technology vendors and social media platforms strictly to support our marketing campaigns. We do not sell your personal data to third parties for their own independent marketing.

5. Communications & Your Preferences

We maintain clear boundaries between operational updates and promotional marketing:

• Transactional Order Updates: Important updates regarding your orders, payment receipts, and delivery notifications are sent exclusively via email.
• Marketing & Promotional Offers: Marketing communications, special café discounts (for The Garage Café or BlockHive Café), campus deals, and campaign alerts may be sent to you via WhatsApp, SMS, or email.
• Opting Out: You may opt out of any promotional marketing at any time by clicking the unsubscribe link in our emails, replying "STOP" to SMS/WhatsApp messages, or adjusting your preferences within your account settings. Opting out of marketing will not affect transactional order emails.

6. Data Security & Retention

• 6.1 Data Safeguards: We implement technical, administrative, and physical security measures including encrypted data transmission to protect your personal information against unauthorized access, loss, or alteration.
• 6.2 Retention Period: We retain your personal data for as long as your account remains active or as required to fulfill order services, maintain FLOF Wallet balances, and comply with accounting and legal obligations under Nigerian law, plus 6 years for accounting and tax compliance; marketing data until you opt out or 24 months of inactivity, whichever is earlier; delivery location data is not retained beyond the completion of the relevant order.
• We apply encryption, access controls, and other technical and administrative safeguards to protect your data. If a breach occurs that is likely to affect your rights, we will notify the NDPC and, where the risk to you is high, notify you directly, in line with section 40 of the NDPA.

7. Your Legal Privacy Rights

Subject to local laws, you have the following rights regarding your data:

• Access & Rectification: You can view, update, or correct your personal information directly through your FLOF account settings.
• Account & Data Deletion: You have the right to request the deletion of your FLOF account and personal data, subject to statutory obligations requiring us to retain financial transaction records.
• Location Controls: You can disable location tracking at any time through your mobile device’s permission settings.
• Object to processing: You can opt out of direct marketing or profiling, and opt out of promotional messages.

8. Cookies and Tracking

Cookies are small files placed on your computer’s hard drive that enables the website to identify your computer as you view different pages. Cookies allow websites and applications to store your preferences in order to present contents, options or functions that are specific to you. Our website uses cookies and tracking pixels to recognise your device, measure ad performance, and tailor offers on external platforms. You can manage cookie preferences through your browser or device settings.

9. Consent

You accept this Privacy Notice when you give consent upon access to our platforms, or use our services, content, features, technologies or functions offered on our website, digital platforms or visit any of our offices for official or non-official purposes (collectively “Flof services”)

10. Changes to This Notice

We may update this Notice from time to time. Material changes will be notified to you through the site or by email at least 7 days before they take effect.

11. Contact us

If you have questions, concerns, or requests regarding this Privacy Notice or your personal data, please contact FLOF Customer Support via email or through our official platform contact channels.